Positioning · Public health

What the market separates, MediRec brings together.

In public health software, product maturity, real-world fit, and municipal autonomy almost never go together — each solution delivers one or two and gives up the rest. MediRec is the point where all three come together.

The positioning quadrant

Two axes, two pains the market doesn't solve together: product maturity and real-world fit. Color shows autonomy — who hands the technology to the municipality, and who locks the client in.

MediRec positioning quadrant Comparison between solution categories along the axes of product maturity and adherence to real use. MediRec appears in the upper right quadrant, with public autonomy possible. PRODUCT MATURITY Product + integration + AI Tech solution Generic Fit to the front line REAL-WORLD FIT OPERATIONAL, BUT GENERIC OPERATIONAL + FIT TO FRONT LINE FIT, BUT FROM SCRATCH Hospital EMRs hospital record Federal tools national standard SUS management suites municipal management Primary care record vendor-locked Municipal regulation legacy, bespoke In-house build from scratch, bespoke MediRec operational · AI · front-line fit autonomy for the municipality COLOR = AUTONOMY Autonomous — public autonomy possible Vendor-locked

What the quadrant reveals: each category solves one or two axes and gives up the rest. Only MediRec occupies the top-right corner — operational, fit to the front line and autonomous, at the same time.

Each point represents a category of solution, not a company.

Why the corner is almost empty

The corner is not empty by chance, but because of the business model. Suites and ERPs live on recurring revenue: the customer rents them forever and never receives the code. Opening a path to ownership would destroy the source of revenue itself — that's why they don't cross over to the side of autonomy.

For the market, dependence is revenue. Autonomy, therefore, stays out of reach.

MediRec's only neighbors on that axis — in-house builds and federal tools — are autonomous, but sit well below in maturity and depth.

Why MediRec is there

Five pieces put MediRec in that corner — common individually, but rare together.

01

Operational product

Already live, in production in Rio's municipal network since the 2025 pilots — with results measured in the field, not promised.

02

Integrates, doesn't replace

Integrates with the systems the network already uses — SISREG, SER, GAL, SISCAN, SINAN, eSUS, labs — without replacing them. Where there's a gap, it delivers its own modules. It integrates, complements or combines, depending on the network.

03

AI with human validation

Intelligence applied to the real regulation flow, calibrated on official protocols and always with mandatory human validation. The only one in the SUS ecosystem to bring AI to the front line of regulation.

04

Built with the front line

Every feature comes from those who use it — ACS, doctors, and regulators. The license includes continuous evolution, with no per-feature charge and no budget lock-in.

Proof of impact at real scale

Results measured in the real operation of Rio's network.

−50%fewer returned referrals compared with the previous year
~40%fewer request errors over total volume
~700cases with signs of cancer prioritized across around 10,000 examsTest conducted between April and June 2025, in collaboration with Rio's Regulatory Complex.

Reduction in returns according to memorandum from the Subsecretariat for Primary Care (S/SUBPAV nº 16/2026).

The synthesis

A unique position

Only MediRec brings together, at the same time, product maturity, integration with what already exists, AI at the front line under human validation, co-creation with the front line and public ownership of technology.

It already works, connects everything, is intelligent, and was built with the front line — and it stays with the municipality.

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